Health
Postal employee shot 2 coworkers at an Iowa post office before being captured, police say
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Gen Z, millennials are driving America’s booming wellness market
Marcus Chen
Marcus Chen
Managing Editor · St. Paul, MN
Marcus manages the day-to-day editorial workflow across all brands, coordinating coverage assignments and ensuring editorial standards are met. He previously served as city editor at the Pioneer Press and holds a degree in Political Science from Carleton College.
More from Marcus →Managing Editor · Thursday, November 5, 2026 at 5:45 PM · 1 min read
Wellness is big business, and younger Americans are driving it. Data from McKinsey estimates that the global wellness market is worth about $2 trillion.In the U.S., Gen Z and millennials make up 36% of adults but account for more than 41% of wellness spending.While younger Americans have been a driving force, this years survey showed baby boomers are engaging with wellness more than ever.RELATED STORY | Financial struggles, work driving global rise in stress, study findsThe share of older adults who said they prioritize wellness climbed 11 percentage points to 49%.Consumers say wellness ranks high on their list of priorities. For many, it ranks just behind family but ahead of professional success and friendships.More than a third of U.S. consumers describe wellness as core to their identity. For some, it has also become a way to express that identity, with the report noting that "consumers are even sharing sleep scores as a badge of discipline."RELATED STORY | Election stress is real:
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