Financial pressure on American shoppers hits new high, survey finds
Marcus manages the day-to-day editorial workflow across all brands, coordinating coverage assignments and ensuring editorial standards are met. He previously served as city editor at the Pioneer Press and holds a degree in Political Science from Carleton College.
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A new survey from customer data company dunnhumby found that 64% of Americans would struggle to cover an unexpected $400 expense, up seven percentage points since December.The survey also found that 31% of middle-income households reported not having enough to eat, compared with 19% in December.The survey showed a significant jump in food insecurity, coming at a time when SNAP participation has fallen by around 5 million people.Food-at-home costs, which include groceries and ingredients purchased at stores to prepare meals and snacks at home, are 12.4% higher than they were in May 2022.RELATED STORY | Local grocery stores win on service but lag behind chains online, study finds"American shoppers are under more financial pressure than at any time since we started tracking them in 2022, and it's building fast," said Jamie Samaha, chief executive officer of dunnhumby. "Nearly two in three would struggle to cover a surprise $400 expense, and more than a third have skipped or cut meals for